| Royal Caribbean Group’s points revolution

ROYAL Caribbean Group has introduced ‘Points Choice’, which will see guests with Royal Caribbean, Celebrity Cruises, and Silversea able to earn points across each brand, and apply them to the loyalty program of their choosing.

Points Choice launches this month, connecting Royal Caribbean’s Crown & Anchor Society, Celebrity’s Captain’s Club, and Silversea’s Venetian Society, allowing cruisers to continue to build status where they prefer, or accelerate their loyalty with one particular cruise line.

Members will continue earning points as they do today, with the option to move points up to 14 days after their sailing.

Guests can make the choice of where their points go online.

The new program builds on the success of Royal Caribbean Group’s Status Match, introduced in May 2024 (CW 31 May 2024), which allows loyalty members from its family of brands to enjoy equivalent tier status across all three brands.

This means guests keep their hard-earned benefits when they sail with any brand in the Royal Caribbean Group family.

The two programs aim to create the most integrated and rewarding loyalty ecosystem in the sector, at a time when other loyalty programs reduce benefits, Royal Caribbean noted.

Points Choice will be available on sailings departing on or after 30 Jan. MS