Royal Caribbean International will launch their first ever Australian TV campaign during prime-time this Sunday 16th November. The new locally produced 60 second, 30 second and 15 second commercials will bring to life the Royal Caribbean brand and show the Australian public the “Royal Caribbean difference”.
“We recently undertook extensive research to better understand what Australians think about cruising and about our brand, and we discovered that while past Royal Caribbean guests really know and love our brand, those who are new to cruising or new to our brand have a very low awareness about what sets us apart from the competition,” said Sean Treacy, commercial director, Royal Caribbean International.
“The new TV campaign distils the essence of the Royal Caribbean brand, showcasing the unique experiences that you will only get on a Royal Caribbean cruise – from surfing, ice skating and DreamWorks at sea, to the overall worldly and international style of holiday onboard.”
Royal Caribbean International will have three world-class and feature packed ships sailing in Australia for the 2014/15 season, including Rhapsody of the Seas, Radiance of the Seas and Australia’s largest and freshly revamped Voyager of the Seas who will arrive with Australia’s very first FlowRider surf machine at sea, industry first virtual balcony staterooms with real-time sights and sounds of the sea, three new restaurants and more!
For more information about Royal Caribbean International or to make a booking, visit royalcaribbean.com.au, call 1800 754 500 or visit your local travel agent.
SOURCE: Royal Caribbean International