Cruise lines investing in China have the potential to reap an astonishing 83 million passengers from Greater China, according to two new studies conducted by the Hong Kong Tourism Board.
Released on the opening day of Cruise Shipping Miami this week, the ‘Asia Cruise Potential and Passenger Behaviour Study’ and ‘Asia Cruise Port Development Study’ reports showed the figure was four times the current level of cruise passengers worldwide.
The reports identified seven key source markets in Greater China capable of providing the flood of new pax, but doesn’t factor in regional townships further afield.
Studies indicate the majority of Chinese cruise passengers are in younger age groups and represent different household orientations than traditional US strongholds.
Nearly 70% of respondents from the family segment said they intended to take a cruise, with 51% of those aged 20-29 saying their sights were set on a cruise.
Based on market research indicating Chinese cruisers prefer to take shorter holidays, nearby ports are also preparing to cash in, with the study revealing Hong Kong and Taiwan could receive as many as 54 million from this pool.
Hong Kong in particular was cited as a major “home ship” destination, with a further 21 ports within a range of 6-7 sea days already making plans to upgrade berths and supporting infrastructure to meet demand.
Estimates show that within five years, around half of these 21 ports will be able to cater to ships of more than 100,000GRT.
“With the results of the two surveys showing the great potential and committed development, combined with the Asia Cruise Fund, Asia’s cruise tourism is ready to take off,” Hong Kong Tourism Board executive director Anthony Lau said.
