BOTH large- and small-ship cruise lines are benefitting from an increase in multigenerational travel, as the sector rushes to adapt its offerings to appeal to both younger and older guests. Celestyal Cruises is watching its average age drop, as parents and grandparents bring their younger offspring on board with them....
BOTH large- and small-ship cruise lines are benefitting from an increase in multigenerational travel, as the sector rushes to adapt its offerings to appeal to both younger and older guests.
Celestyal Cruises is watching its average age drop, as parents and grandparents bring their younger offspring on board with them.
The average age for Celestyal’s newly introduced Arabian Gulf cruises now sits at 44, with CCO Lee Haslett attributing this drop to the introduction of more abbreviated cruise options.
“Shorter itineraries packed with ports [are] a dynamic and unique offering that allows travellers the chance to explore six or seven destinations in just three or four days,” he explained.
“This vibrant, fast-paced approach to cruising has attracted a different demographic from younger travellers to first-time cruisers keen to dip their toe in without committing to a longer stay at sea.
“That flexibility has been instrumental in attracting younger couples, groups of friends, and multigenerational families, proving that cruise is now a holiday choice that works for all ages.”
Also reporting a rise in multigenerational travel is Balkans-based small-ship operator Unforgettable Croatia, which is seeing strong growth for next year, up 34% on the PCP.
“These figures demonstrate that demand for intimate, small-ship cruising is stronger than ever,” founder Graham Carter said.
“Travellers are seeking deeper, more authentic experiences, and our itineraries deliver just that,” he added. MS
