Within the cruise industry we all know there are many different types of cruise holidays but are you getting this message through to your clients. Consumers thrive on making a purchase that offers great value. The words ‘cruising’ and ‘great value’ go hand in hand but it is important to...
Within the cruise industry we all know there
are many different types of cruise holidays but
are you getting this message through to your
clients.
Consumers thrive on making a purchase that
offers great value.
The words ‘cruising’ and ‘great value’ go hand
in hand but it is important to note that value
does not come down to price alone.
For some, a large ship experience at a lower
price point is good value, for others a small ship
cruise experience at a higher price point is
good value.
How do you determine where your client fits
– QUALIFY them!
Small ship “cruise passengers” tend to dream
of visiting more off the beaten track
destinations and look for a fulfilling experience
at such places.
How many clients have you offered a cruise
holiday to, only to be told “no thanks, a cruise
is not for me”?
I’ll bet most of these people only consider a
cruise to be a large ship with thousands of
people and really have no idea of (a) what a
large ship experience really can offer or (b) that
there are other possibilities such as a small ship
experience that will in fact meet their holiday
expectations in every respect.
In many areas small ship cruising provides a
very different experience from what clients
expect of a cruise holiday.
A few of the following points may help you to
define such an experience with clients in the
future.
Smaller more intimate ships; focus on the
destination rather than the ship; potentially
flexible itineraries; fewer but like-minded
passengers; more personal experience (with
other guests and crew); usually informal (more
likely casual rather than glamour) and in most
cases single open seat dining.
I’m sure you can find plenty of clients that will
see some value in an option like this!!
