| Sunsail to boost its local profile

Sunsail’s new distribution
manager plans to work more
closely with travel agents,
tour operators and events
planners.
YACHT CHARTER OPERATOR SUNSAIL IS POISED TO
increase its presence in the local arena
through new lines of distribution and
promotion, including travel agents, tour
operators, brokers, yacht clubs and affinity
groups.
Mark Windsor, in the newly established
position of head of distribution, Asia Pacific,
told Cruise Weekly he is seeking
development opportunities within the Asia
Pacific market for Sunsail, Le Boat and The
Moorings – part of European travel giant
TUI Travel’s marine division.
“We shall be endeavouring to
work more closely with our
agency partners and explore
new avenues of revenue
streams with them.”
Sunsail and The Moorings focus on yacht
charters, while Le Boat specialises in
European canal boat holidays.
The travel distribution system would
continue to be an important source of
business for the three business units, with
Windsor saying “we shall be endeavouring
to work more closely with our agency
partners and explore new avenues of
revenue streams with them,” he said.
“There is also great potential to increase
our involvement with operators, events and
sponsorships,” he added.
According to Windsor, Sunsail is seeking a
higher profile among both the trade and
consumers, locally and internationally.
“We shall become a lot more proactive in
the marketplace and shall increase our
profile through alliances with Tourism
Whitsundays, Tourism Queensland, media
and the agency network,” Windsor said.
“There shall be an increased focus on our
international sales, whilst working to solidify
our position within the domestic market as
the premium yacht charter operator in the
Whitsundays,” he added.
Prior to his Sunsail appointment Windsor
washeld the position of director Sales and
Marketing for Grand Pacific Tours, and was
also the Vic Manager for Tourism Tasmania.