TRAVEL Associates (TA) is currently hosting luxury cruise luncheons across Australia, bringing in more than 650 new-to-brand clients. The boutique travel agency network last week held an event in Adelaide and Sydney, welcoming clients to learn about its cruise partners and its expertise in the sector over a luxurious lunch...
TRAVEL Associates (TA) is currently hosting luxury cruise luncheons across Australia, bringing in more than 650 new-to-brand clients.
The boutique travel agency network last week held an event in Adelaide and Sydney, welcoming clients to learn about its cruise partners and its expertise in the sector over a luxurious lunch hosted by General Manager Rachel Kingswell, and emceed by Global Brand & Marketing Director Anna Burgdorf.
The two luncheons followed successful events which took place in Melbourne on 01 Sep, with sold-out dates to be hosted in the Gold Coast and Brisbane later this month.
Guests met with TA partners including Silversea Cruises, Explora Journeys, Scenic Luxury Cruises & Tours, Uniworld Botique River Cruises, Oceania Cruises, Regent Seven Seas Cruises, Avalon Waterways, and Tauck.
TA’s expert cruise advisors were also on hand for the luncheons, who according to Kingswell, have identified several clear trends among the luxury cruising clientele, including the concept of ‘escaping the everyday’ and making room for destinations which allow clients to switch off from business and the workplace.
“Similar to the trend of bringing forward ‘bucket list travel’, this form of ‘getting away from it all’ cruise experience is a direct result of our newfound understanding of the importance of time, and how we use it to nurture our own personal wellbeing and for family development,” she said.
“We are seeing multi-generational travel and family holidays that bring people closer together by consciously getting away from it all.
“In combination with small-ship cruising and expedition trends, the current desire of clients to select the right itinerary for their needs is driving the trend.” MS
Pictured is Uniworld MD Alice Ager with Kingswell.
