THE Tasmanian Government has released a new cruise strategy document in a bid to significantly grow the sector’s economic value to the state by 2022. One of the overarching objectives of the The Sustainable Cruise Blueprint will be to almost double cruise passenger spend from $30.5 million to $50 million...
THE Tasmanian Government has released a new cruise strategy document in a bid to significantly grow the sector’s economic value to the state by 2022.
One of the overarching objectives of the The Sustainable Cruise Blueprint will be to almost double cruise passenger spend from $30.5 million to $50 million over the next three years.
“The blueprint will ensure the benefits of cruise ships are shared by even more Tasmanians and supports our plan for visitors to stay longer and spend more time in regional areas,” said Tasmania’s Premier Will Hodgman.
“Cruise ships are a significant part of our growing visitor economy and we are working with the cruise industry to ensure growth is sustainable and well managed,” he added.
Additional pillars of the strategy will be to increase the participation rate of organised shore tours from 40% of cruise passengers to 50% by 2022, as well as grow the number of repeat visitors from 10,960 in 2019 to 15,000 by 2022.
To achieve its ambitious key performance targets, the Tasmanian Government has laid down three strategic initiatives.
These include assessing which of the state’s small ports can be visited by expedition cruise ships safely, presenting a case to cruise lines and shore excursion operators to secure longer ship stays in port, and increasing the yield from shore programs.
Between 2012 & 2015, Tas port calls have averaged 60 a year.
