Whether you’re a cruise agent employed by a travel brand, or have branched out on your own, the way you do business (your job) is closely reflected to that of a small business owner – bringing in clients, servicing their cruise needs, and monitoring your progress against KPI’s and targets....
Whether you’re a cruise agent employed
by a travel brand, or have branched out
on your own, the way you do business
(your job) is closely reflected to that of a
small business owner – bringing in clients,
servicing their cruise needs, and
monitoring your progress against KPI’s
and targets.
There has been a lot of material written
through the years to educate small
business owners on the best methods to
achieve success, and one of the best
books you can read is Michael E. Gerber’s,
“The e-Myth”.
Gerber studied hundreds of businesses
and found they were formed by people
who were great at their job (trade) but
thought they could do better, or
entrepreneurs who could bring people to
their start up business, or a third group
that could crunch numbers and know
what was needed to make a profit in
business.
What was most revealing was the large
number that failed, and from these
observations he found a common
denominator.
Success was best guaranteed on
whether the person could wear all three
‘hats’ interchangeably.
In other words, as a cruise specialist, you
need to do three things for success;
1. Be good at your trade. Continually
learn your cruise industry and work on
your sales methods.
2. Be entrepreneurial. Market yourself
and be good enough that your clients
are your fans – use social media to
create a community.
3. Business Acumen. Have clear and
tangible targets in mind for what you
need to be profitable as a cruise
business or as an individual to meet
your personal financial goals.
Results reflect effort, so invest in
yourself and embrace development.
