Travellers Choice has
relaunched its Cruise Club
with tailored products, more
personalised marketing and
extra commission for agents.
THE new-look program will allow members
to sell exclusive fully-packaged product,
developed by JTG-owned specialist wholesaler
The Cruise Team, while earning rewards
through a revamped tier-targeted incentive
program providing bonus commission.
Additionally, agents will have the opportunity
to join, at a subsidised rate, The Cruise Team’s
specialist program, which generates sales leads
through year-round consumer promotions and
significant online and print advertising.
Travellers Choice CEO Christian Hunter said
the cruise packages would provide the group’s
members with a competitive edge.
“These are complex and sophisticated
products that bring together all elements of
a cruise holiday – not just the cruise voyage
itself – into one attractively-priced, all-inclusive
deal,” he said.
“Tailored products also allow our cruise
specialist members to differentiate themselves
from those competitors offering off-the-shelf
deals, and helps create the kind of ‘sticky’
relationships every smart agent is looking to
create with valued clients.”
The company is also planning broad-based
advertising activity with high-quality, printed,
direct mail campaigns to be sent to nominated
customers on behalf of Cruise Club members.
“These are highly-targeted, personalised
campaigns with a call-to-action guaranteed
to generate business and help maintain an
ongoing relationship between Cruise Club
members and their valued customers,” Hunter
said, and added that members woud continue
to receive full CLIA membership, regular news
and business tips, and support for cooperative
local press advertising.
