AUSTRALIAN cruise and travel IT veteran Dave Upton (pictured) has launched his new ‘Boutique Cruising Booking Platform’, which promises to “reshape the way companies in the small ship cruising industry manage reservations and enhance guest booking experiences”. Upton’s firm ITbyUs was a pioneer in website development for Australian travel agencies,...
AUSTRALIAN cruise and travel IT veteran Dave Upton (pictured) has launched his new ‘Boutique Cruising Booking Platform’, which promises to “reshape the way companies in the small ship cruising industry manage reservations and enhance guest booking experiences”.
Upton’s firm ITbyUs was a pioneer in website development for Australian travel agencies, and also currently represents American cruise booking platform Odysseus Solutions in the local market (CW 22 Sep 2016).
His new platform specifically targets cruise companies running several cruises on multiple vessels for about 100 guests.
“Designed with meticulous attention to detail, the new affordable Boutique Cruising Booking Platform is tailored to cruise companies wanting to offer B2C, B2B and B2B2C (travel agents white-label) capabilities,” Upton said.
“Gone are the days of waiting overnight for availability confirmation; this platform enables real-time booking responses, revolutionising the speed and efficiency of the booking process for boutique cruise companies,” he added.
“Traditionally the boutique cruise industry has grappled with delayed availability responses and a cumbersome booking process.
“Our new platform not only addresses these issues but sets a new standard for streamlined booking experiences.”
Upton said the platform has been designed with user-friendliness at the forefront, both for suppliers and guests.
The system’s multilingual capabilities ensure a seamless experience for guests worldwide, he added, while further enhancements will also see the platform cater to yacht charters.
“The launch of ITByUs’ Boutique Cruising Booking Platform marks a pivotal moment in the boutique cruising industry,” Upton said.
The website for the new development is now live at bookboutiquecruises.com. BP
