| Viking tees up

VIKING and the PGA Tour have announced a new partnership, with the brand now the official cruise line for the world’s leading golf tour.

The multi-year marketing partnership, which runs through to 2030, will see Viking promote its brand through media and digital placements on various PGA Tour platforms.

“We are very pleased to be the Official Cruise Line of the PGA Tour and PGA Tour Champions,” Viking executive vice president of marketing Richard Marnell said.

“Both golf and travel are important priorities in the lives of many Viking guests, so partnering with the PGA Tour is a natural fit and builds on our continued commitment to support cultural programming and events.”