Sir Richard Branson is set to
expand his travel industry empire,
with plans to add a new cruising
venture reportedly in the works.
According to Sky News UK, a
US$1b capital raising process with
investors is underway, with the
operation, predictably named
Virgin Cruises, based in Miami.
Reports state a planned launch
date of 2019 in on the cards, with
ambitions of taking the fight to
Carnival, Royal Caribbean and
Norwegian, who collectively hold
around 80% global market share.
It is understood the venture will
seek to acquire existing ships as
opposed to building new vessels.
