RICHARD Branson and his cruise line are encouraging those not feeling the love from their favourite brand to “set sail the Virgin way”, launching what it is being called the “world’s broadest status match program”. Virgin is extending instant status recognition to about 50 million travellers who hold high-tier status...
RICHARD Branson and his cruise line are encouraging those not feeling the love from their favourite brand to “set sail the Virgin way”, launching what it is being called the “world’s broadest status match program”.
Virgin is extending instant status recognition to about 50 million travellers who hold high-tier status with more than 35 cruise loyalty programs, as well as air and hotel travellers, rewarding them with its Blue Extras perks.
The cruise line’s enhanced status match is eligible across cruise loyalty programs including Royal Caribbean’s Crown and Anchor Society, Norwegian Cruise Line’s Latitudes Rewards, and Carnival Cruise Line’s VIFP Club.
Other brands and their loyalty programs included are Azamara, Celebrity Cruises, Disney Cruise Line, Holland America Line, MSC Cruises, Oceania Cruises, P&O Cruises, Princess Cruises, and Windstar Cruises.
Loyalty programs recognised from across the travel industry include Qantas Airways’ Frequent Flyer, Virgin Australia’s Velocity, program, Marriott International’s Marriott Bonvoy, Hilton Hotels & Resorts’ Hilton Honors, Hyatt Hotels & Resorts’ World of Hyatt, and IHG Hotels & Resorts’ IHG One Rewards.
Those who apply for Virgin’s status match now through 16 Jan and book a voyage by 31 Mar can snag Blue Extras, which entitles cruisers to premium coffees at The Grounds Club, complimentary laundry service, exclusive cocktail events, and personalised support for embarkation to disembarkation.
Blue Extras also provide access to special deals and entry into Virgin’s global rewards program.
“If you’ve stayed loyal to brands that promised to reward wanderlust but feel like you aren’t being valued as much as you used to, jump on board Virgin Voyages because they’re ready to show you what it feels like when a brand loves you back,” the cruise line said. MS
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