VIRGIN Voyages has introduced more than 1,500 AI assistants since debuting the concept last year (CW 13 Oct). In Oct the cruise line partnered with Google Cloud to launch a fleet of AI assistants via Gemini Enterprise, which have been rolled out fleetwide to support various business needs. Numbering just...
VIRGIN Voyages has introduced more than 1,500 AI assistants since debuting the concept last year (CW 13 Oct).
In Oct the cruise line partnered with Google Cloud to launch a fleet of AI assistants via Gemini Enterprise, which have been rolled out fleetwide to support various business needs.
Numbering just 50 at launch, the fleet has now grown by 2,900%, delivering a fundamental shift in how Virgin operates.
“Our commitment to becoming AI-fluent is so we can grow, win the hearts and minds of our sailors, and use tools and technology to create joy – removing the burden of mind-numbing, repetitive work,” Virgin said.
“Google Cloud is the only partner that could have helped us achieve this.
“Their mission is as bold as ours, and that’s exactly why this collaboration is creating a sea change in how we do what we do.”
Virgin’s range of AI agents include ‘Email Ellie’, a communications marketing assistant trained on Virgin’s brand voice, which generates hyper-personalised e-mail marketing outreach; while ‘Know Your Sailors’, equips the cruise line’s team with specific guest knowledge.
