VIRGIN Voyages has partnered with Google Cloud to launch a fleet of more than 50 AI assistants via Gemini Enterprise. The line will roll out generative AI company-wide, supporting its various business needs. These AI agents can be created easily without technical experience, and have been trained on internal brand...
VIRGIN Voyages has partnered with Google Cloud to launch a fleet of more than 50 AI assistants via Gemini Enterprise.
The line will roll out generative AI company-wide, supporting its various business needs.
These AI agents can be created easily without technical experience, and have been trained on internal brand frameworks, which included immersing them in Virgin’s tone of “cheekiness” and “cleverness”.
‘Email Ellie’ is the first agent to emerge from this collaboration, developed by Virgin’s creative team to generate hyper-personalised marketing outreach.
The first AI agent has already driven significant business impact, contributing to a 28% year-on-year increase in Jul sales.
‘Email Ellie’ has also allowed the marketing team to reduce time spent on campaign copy creation by an estimated 40%, freeing up marketers to focus on higher-value initiatives, like spotlighting new itineraries and destinations.
The partnership between Virgin and Google Cloud is already underway, developing the next series of AI agents aimed at further enhancing the passenger experience, both pre-voyage and while on board.
“What excites me most about this partnership with Google Cloud is how it gives our teams back time to do what they do best – create joy, build connections, and bring our brand to life,” the cruise line’s Chief Executive Officer Nirmal Saverimuttu said.
“‘Email Ellie’ is just the beginning – it’s already helped deliver record-breaking sales, and she’s proof that AI agents scale our impact and amplify our human touches.” MS
