| WA cruise tie-up

THE West Australian Government has formed a new co-operative marketing agreement with Cruise and Maritime Voyages (CMV) to support a range of fly cruise packages currently on sale.

The marketing push will be rolled out nationally via print and digital media, and represents the first time the WA Govt has formed such a relationship with a cruise line.

“This partnership acknowledges CMV Australia’s contribution to growing cruise shipping in WA and shows the State Government, through Tourism WA, is serious about pursuing opportunities to market the state as an exciting cruise destination,” said WA Tourism Minister Paul Papalia.

The cruise industry injects approximately $276 million into the WA economy annually.