Carnival Cruise Lines appeared on hundreds of millions of American TV screens yesterday, running its first commercial to air during the NFL Super Bowl.
Entitled ‘Come Back to the Sea,’ the commercial features emotive footage of Carnival ships around the world, played to a soundtrack of a speech made by former US President John F Kennedy to open the 1962 America’s Cup.
The advert was filmed over nine days in Barcelona, including five days onboard the newest Princess Cruises vessel Regal Princess, and is aimed at new-to-cruise pax.
