“To all of you who’ve been yearning to travel… it’s time.” In 2017 award-winning photographer Steve McCurry and Silversea created a global creative partnership to mark an unprecedented fleet and portfolio expansion. It paired the world’s leading luxury and expedition cruise line with the eye of one the world’s most authentic explorers. So in 2021, when the time came to celebrate a global return to travel, the choice fell upon a television ad campaign – a first for Silversea – with McCurry as the protagonist. The commercial opens with him sitting at a desk in an elegant cabin, as his ship prepares to leave port. As the camera pans closer, we realize he’s writing a letter: ink to paper, beautiful penmanship.
