P&O Cruises

P&O Cruises has revived a nostalgic childhood favourite to help agents view its new brand positioning through a different light

Monday 15th September 2014

The cruise line’s sales and marketing force will distribute retro View-Masters featuring ‘Like No Place On Earth’ imagery to travel agents across Australia in a major blitz starting this week.

P&O Cruises’ Director of Sales Ryan Taibel said the cruise line’s new campaign was very visual so View-Masters were the perfect promotional tool.

P&O viewmasters

“Not only do they help agents build a better picture about the new brand, they evoke memories of a time gone by which is a powerful tool when selling our emotive ‘Like No Place On Earth’ positioning. We think the View-Masters will be very well received by travel agents,” Mr Taibel said.


SOURCE    P&O Cruises

Make a comment...

Register for Cruise Weekly trial subscription Established in 2008, Cruise Weekly is Australasia's favourite online cruising publication, and is sent as a free subscription to cruise lovers and the cruise industry as a PDF newsletter each Tuesday and Thursday.

Show Cruise Weekly items by month: