Viking’s local trade focus

VIKING Cruises is focussing its local efforts on the Australian trade, a strategy which has been ramped up since Michelle Black stepped into the role of md Australia & New Zealand last Dec. "All of our attention is going towards travel agents and working with travel agents that we identify have a strong client base that are in our demographic," Black told CW. "It's educating agents who are strong in river that Viking Ocean is perfect the client that actually enjoys a river cruise." Black said Viking's ocean offering was ...
The above snippet is the first part of an article sent to subscribers in Cruise Weekly's issue from 10 Aug 17

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