AMAWATERWAYS’ new City Escapes program (CW yesterday) reflects growing demand for longer stays in Europe’s most iconic river cities, particularly from the Australian market. The experiences offer extended stays and deeper cultural immersion in a range of European destinations, which aligns with demand from Australian travellers, managing director Steve Richards...
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AMAWATERWAYS’ new City Escapes program (CW yesterday) reflects growing demand for longer stays in Europe’s most iconic river cities, particularly from the Australian market.
The experiences offer extended stays and deeper cultural immersion in a range of European destinations, which aligns with demand from Australian travellers, managing director Steve Richards said.
City Escapes’ launch comes at a time when AmaWaterways is reporting record sales, including a high-water mark in Feb.
“We are thrilled with the momentum we are seeing, particularly with our TV commercial now in market,” Richards said.
“Feb saw strong demand for the Danube and Rhine rivers, but also for the French rivers, Portugal, and the Mekong, with our second ship coming in 2027.”
AmaWaterways is celebrating the launch of City Escapes with a limited-time promotion on select departures for bookings made between 03 Mar and 30 Jun.
The offer includes up to A$3,000 in cruise savings per stateroom, a complimentary upgrade and US$50pp in onboard credit. MS
Pictured is AmaSofia, the cruise line’s newest ship, which was recently christened on the Rhine with 1,200 advisors present.
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