AUSTRALIANS have voted P&O Cruises as
one of the country’s most trusted brands,
according to the 2013 Reader’s Digest Trusted
Brands Survey.
Cruise lines were included as one of the
options for the first time this year, with P&O
ranking among products such as Dettol, Dulux,
Colgate, Cadbury and Guide Dogs.
“All of the brands which have been ranked
as leaders in this survey are well-established
and much-loved Australian companies,” P&O
Cruises senior vice president Tammy Marshall
said of the accolade.
Marshall said key to the company’s inclusion
in the rankings was constantly evolving to suit
the needs of its passengers, as well as engaging
with its customers and listening to their needs.
P&O Cruises was among 40 brands that were
included in the official results.
