LUXURY cruise line Ponant has its sights on a new generation of clients, as it embarks on a mission to expand its reputation in Australia and around the globe. During a lunch in Sydney this week with the travel trade, new group chief executive officer Benot-Etienne Domenget (pictured), revealed his...
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LUXURY cruise line Ponant has its sights on a new generation of clients, as it embarks on a mission to expand its reputation in Australia and around the globe.
During a lunch in Sydney this week with the travel trade, new group chief executive officer Benot-Etienne Domenget (pictured), revealed his thoughts on the way forward for Ponant.
“A newcomer, new generation, is coming to our tours and want to have a genuine experience,” he explained of the client.
“This connection – authenticity, genuine interaction with communities, I think those are the trends which are the most powerful right now.”
Meanwhile, Domenget highlighted the increasing number of solo travellers and the idea of “separately together”, a concept which APAC boss Deb Corbett expanded on for the Australian market.
“We’re seeing an increased amount of people, men and women, wanting to travel together but are solos, because they don’t want to share with their friend in a cabin,” Corbett explained.
“It’s quite interesting – we need to navigate our way around this, remake it and reframe it so that people can actually find these amazing [solo] opportunities and deals,” she added.
According to a report from Scoot, 87 percent of Australians plan to travel solo in the next 12 months. DF
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