| APT is Head of the River

APT is claiming the status “head of the river”
in the Australian and New Zealand market
after it was revealed that the company’s 2010-
11 river cruise market growth was 36%,
compared to the overall river cruise market
growth as reported in the latest International
Cruise Council Australasia (ICCA) report of 22%.
“This above average growth rate has given us
over 40% of the market here, which we’re
thrilled about,” said APT chief executive officer,
Chris Hall.
“It also means we are the largest operator,
with the remaining market being shared by the
other five ICCA River Cruise Line members
here,” he added.
Hall went on to say that whilst the company
is proud of the figures, APT acknowledges that
there is “healthy competition in this sector” and
that they do not take the honour for granted.
“Ultimately, the customer is benefiting from
all this innovation but along the way the many
river cruise operators have created a new and
very sophisticated and professionally managed
industry that has generated new and return
business for travel agents,” Hall said.
Hall went further and thanked the company’s
trade partners, saying that the results had
come from their support.
“They know what to expect from onboard
delivery, agents trust the APT experience, and
while we thank them we guarantee that we will
continue to deliver what we promise,” Hall said.