HURTIGRUTEN Group Managing Director APAC Damian Perry has endorsed the feasibility of the company’s Sea Zero Project (CW 08 Jun 2023) – its first zero-emissions ship.
The ambitious project was countersigned by Perry at a lunch hosted by Hurtigruten in Sydney yesterday, with the local head revealing the company is approaching a build commitment.
This follows Hurtigurten Chief Executive Officer Hedda Felin telling Cruise Weekly the project is “progressing as it should” during her trip to Australia earlier this year (CW 13 Mar).
“This project is motoring along right now, it’s flying, and there [are] all different elements coming together on this…we’re still targeting 2030 to build our first zero-emissions ship…it is feasible,” Perry said.
“There’s been more and more development lately about the fins, the sails, the solar power, the battery solutions.
“We have so many ports where we can also charge as we go along the coast with battery shore power…we’re getting very, very close to getting to that stage where we commit to build, which is very exciting.”
Perry also celebrated Hurtigruten recently becoming one of 22 businesses, and the only travel brand, bestowed with a ‘Made in Norway’ icon, as part of a new nationalist project introduced by the country’s government (CW 23 Aug). MS
Pictured is the Australian Hurtigruten team: Sales Director Amber Wilson, Perry, and Marketing Director Joel Victoria.