CRUISERS are increasingly seeking more immersive experiences, Helloworld has found, with passengers leaning toward “event sailings”.
Head of Cruise Steve Brady (pictured), speaking exclusively to CW, said once-in-a-lifetime moments are now inspiring where pax are sailing to next.
“We’ve seen strong demand for packages that include a cruise to see the solar eclipse off Spain in 2026,” he said.
“With the solar maximum underway, it’s a perfect time to see the Northern Lights and cruising Norway is a popular way to do it.
“Now more than ever, combining bucket-list experiences with cruise is a great opportunity for agents to differentiate.”
Brady also called out the increasing popularity of river cruising in Australia, as a travel style that brings passengers closer to the destination.
“River cruise in particular provides in-depth experiences where clients are very close to the destination.
“Europe remains very popular with customers wanting to wake up and explore the heart of medieval cities or cycle through wine regions.
“We also see this river destination interest extend further afield to the Mekong River, the Nile and now on the Magdalena River in Columbia.”
Brady believes there is still capacity for this market to grow with travel advisors.
“There are agents and stores who are still early on in their cruise selling journey and we’re supporting them as they increase their sales in this part of the market,” he added. MS