AMAWATERWAYS is amplifying its ‘Journeys That Move You’ campaign with a new national television commercial, which will air across Australia. The spot brings AmaWaterways’ refreshed brand identity (CW 23 Dec) to life on screen, celebrating the warmth, elegance, and sense of discovery that define the cruise line’s approach to sailing....
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AMAWATERWAYS is amplifying its ‘Journeys That Move You’ campaign with a new national television commercial, which will air across Australia.
The spot brings AmaWaterways’ refreshed brand identity (CW 23 Dec) to life on screen, celebrating the warmth, elegance, and sense of discovery that define the cruise line’s approach to sailing.
Highlights of the ad include moments on board and ashore, reflecting what its guests value most: human connection, heartfelt service, and the freedom to explore.
MD Steve Richards described the commercial’s launch as an exciting moment for the brand, which is still building its visibility in Australia.
“This campaign is about introducing local audiences to the genuine warmth, connection and unforgettable experiences that define an Ama journey,” he said.
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