| Avalon elevates

AVALON Waterways has announced the launch of a new ‘Cruising Elevated’, campaign, integrating both consumer and trade-focused marketing pushes.

Launching on Boxing Day and running until Mar, the multi-channel campaign will feature new assets showcased across television, broadcast video on demand, out-of-home advertising, radio, and social, to boost brand awareness.

“We are excited to launch our Cruising Elevated campaign to introduce more consumers to Avalon and showcase our truly elevated offering of river cruising,” Head of Marketing Chris Fundell said.

“We’re aiming to not only drive brand awareness, but also to educate consumers on the difference and benefits of river cruising with Avalon, to make it even easier for travel advisors to convert sales.”

Avalon’s Australian ambassador, journalist and television host Melissa Doyle, will act as the face and voice of the campaign, featuring in a series of TV commercials and radio advertisements.

Travel advisors will be able to access the campaign’s marketing resources, which are customisable, via the newly launched globally integrated Travel Advisor Portal (CW yesterday).