The first major scalp identified as a casualty
in the consolidation of Royal Caribbean Cruises
Limited has been named as global sales and
marketing boss Lisa Bauer.
The eleven-year company veteran confirmed
her exit from the company late last week.
Royal Caribbean last week confirmed to CW it
was evaluating its land-based operations in the
countries it currently maintains an office, with
11 call centres to be downsized to three and
operated by an external partner (CW 10 Sep).
Among Bauer’s many accomplishments are
successful launches of Oasis of the Seas and
Allure of the Seas, currently the world’s two
largest ships operating worldwide.
She has held roles in hotel operations,
product development and execution, sales
and marketing & also designed the latest
advertising campaign “Designed for WOW” in
her time with the company.
A corporate spokesperson for the company
said that less than 2% of land-based positions
around the world would be eliminated.
