| Benchmark Year for Cruise

2011 has certainly been one heck of a
year for the cruise industry!
We kicked off the year with the biggest
ever Cruise Industry Awards night where
agents from across Australia and New
Zealand were recognised by Cruise Line
Members of the ICCA for their outstanding
efforts in promoting and selling cruise
though 2010.
The Cruise Industry statistics for 2010
were released in April and we were thrilled
to be able to report a massive increase in
total passenger numbers from Australasia
as a contribution to the global cruise
market.
Also in April we also escorted our 2nd (and
now annual) group to Cruise3sixty in Fort
Lauderdale that gave a group of ICCA
agents an insight into the workings of the
world’s largest source market for cruise
(North America) that included extensive
opportunities to not only learn but see first
hand many ships that have yet to make
their way down to our local waters.
Our 2011 Masters Conference was a sellout
for the 4th year running and continues
to give agents a fabulous opportunity to
enhance their sales and marketing skills
that are all aimed at making individuals
stand out in their own right as a cruise
specialist agent.
Attendance levels at ICCA training
continues to show that front line agents
remain very committed to enhancing their
cruise knowledge so to all those that have
achieved their ICCA Accreditation and
Masters Certificate in 2011 –
congratulations!
On behalf of the team at the ICCA,
wishing you all a
very Merry
Christmas and we
look forward to
seeing cruise
continue to feature
as a major part of
your business mix
in 2012.