| Blue Lagoon Cruises set for ‘re-invigoration’

A MAJOR deal in Fiji has seen the merger of
Blue Lagoon Cruises with South Sea Cruises
and Awesome Adventures, and while it’s
business as usual in most cases the company
says it has “exciting plans for re-invigorating
Blue Lagoon Cruises”.
The new owner is investment company Fiji
Holdings Limited, with South Sea Cruises
owners Roger Dold and Chris Jacobs entering
into a long term management agreement to
continue to develop the businesses which will
now be majority owned by Fijians.
South Sea Cruises has been part of the
Marine Tourism Holdings Group (MTH), and
Blue Lagoon Cruises will now become part of
the portfolio represented by the MTH network
of sales executives and GSAs.
Jacobs said that Blue Lagoon is a “very very
good fit” with the existing business, saying that
for now Blue Lagoon will continue to operate
its brochured Yasawa cruises and a smooth
transition will be ensured when changes occur.
“We are pretty sure the industry and
consumers will love what is to come,” he said.