| Brown to Virtuoso

VIRTUOSO has appointed Crescent Seas chief executive officer Thatcher Brown as special cruise advisor to the chief operating officer.

The newly created role will see Brown provide strategic oversight to support the long-term growth and evolution of Virtuoso’s cruise business, reinforcing the sector as a key strategic priority.

His focus will include strategy, structure, and future product positioning, with an emphasis on strengthening global partnerships that support Virtuoso’s worldwide membership, while ensuring the category is well-positioned for sustained success both in the near term and over the coming years.

He will work closely with senior vice president global partnerships Cory Hagopian, while vice president global cruise Lori Sheller will continue to lead day-to-day execution.

Brown previously served as Virtuoso’s senior vice president global products, before departing in Aug to lead residential cruise line Crescent, a role he lasted just six months in.

His tenure leading the residential cruise line saw its charter of Regent Seven Seas Cruises’ Seven Seas Navigator collapse, as it instead pivoted to focus on plans for its first newbuild (CW 06 Nov).