| CCL ‘Trade Brigade’ invades Australia

Carnival Cruise Lines’ senior
sales team has arrived to train
local agents in selling Carnival
Spirit cruises.
SIX senior members of CCL’s US-based sales
team are blazing their way around the country
to help train 1,000 agents in seven cities.
Calling themselves the ‘Carnival Trade
Brigade’, they have partnered with Complete
Cruise Solution’s local team to spread the line’s
key selling points ahead of Carnival Spirit’s
arrival this Oct.
The two-week blitz started in Sydney on
Monday and is continuing in Brisbane, Gold
Coast, Canberra, Melbourne, Adelaide and
Perth.
Leading the national tour is Vicki Tomasino,
CCL’s vice president of sales, who has been on
75 Carnival cruises.
“We’re really blessed in that we’ve been able
to experience these ships first hand and have
been on 375 Carnival cruises collectively,” she
said.
“It’s not until you’ve seen and experienced
the ship that you’ll truly understand the vibe –
it’s hard to fathom just how impressive it
really is.”
Tomasino said the team would help provide
“that extra detail” which can help agents meet
and exceed their client’s expectations.
“They’ll be letting agents know just how loud
Australians will scream the first time they slide
on Green Thunder, or how happy and
contented couples will be once relaxing with a
cocktail in Serenity,” she said.
According to Jennifer Vandekreeke, director,
Carnival Cruise Lines Australia, early sales for
Spirit have been “very encouraging”.
“We’re excited to take that to the next level
as we bring a deep understanding of the
Carnival brand and product knowledge on the
road,” Vandekreeke said.
To further drive sales, the $300 cash back
offer on Carnival Spirit cruises sailing from
Sydney and Melbourne has also been
extended to 14 April 2012.
For details of the Trade Brigade visits, speak
to your CCS BPM.