New brand campaign beautifully brings the brand’s unique premium experiences to life
Modern luxury cruise brand Celebrity Cruises aired its first ever television commercial in Australia on Foxtel yesterday. The new locally produced commercial includes 60 second, 30 second and 15 second versions and gorgeously demonstrates why the cruise brand has been voted Best Premium Cruise Line for eight years running.*
“We are so proud of this new television commercial. We have an award-winning, premium product and this commercial really helps demonstrate to a wider audience what makes Celebrity shine in this busy cruising market,” said Adam Armstrong, Regional Commercial Director.
“With the aid of stunning visuals portraying Celebrity Cruises experiences – including our world-class cuisine, the unique half-acre of real lawn on our Solstice-class ships and breathtaking destinations – the commercial emphasises excellence in everything we do,” said Adam.
The television campaign was also inspired by Celebrity’s “X” logo which has a certain mystery to it and can be seen throughout the commercial. For centuries “X” has marked the spot on treasure maps and it has been a symbol for affection. “X” also represents the name of Celebrity’s founders the Chandris family (“X” is the Greek letter “chi” for Chandris) and serves as a place marker for the excellence at the centre of the brand.
The TVC was developed after in-depth discussions with travel agents and detailed customer profiling, and will be aired across a range of Foxtel channels. It is focused on those seeking premium experiences and holidaymakers who are looking for relaxation, romance and best-in-class food & wine.
The TVC also headlines a brand new brand campaign for Celebrity Cruises in Australia & New Zealand and runs alongside new print and online advertisements, which also highlight the brand’s superior offerings – both onboard and ashore.
Be watching Foxtel to see the TVC come to life, or click here to view: https://www.youtube.com/watch?v=Oi_rAmDYyB0&feature=youtu.be
Celebrity Cruises currently offers Celebrity Solstice sailing in Australia every summer, offering a range of 8 to 18 night cruises departing from Sydney, Fremantle and Auckland. The ship was awarded the Australian travel industry’s highest accolade – Best Domestic Cruise Ship – at the 2015 NTIA awards. Celebrity’s also has five ships in Europe in 2016 as well as operating cruises in Alaska, the Caribbean, South America, Dubai and Asia.
For more information about Celebrity Cruises or to book a cruise, visit www.celebritycruises.com.au phone 1800 754 500 or call your travel agent.
*Celebrity Cruises has been voted best Premium Cruise Line by US Travel Weekly for eight years running.
SOURCE: Celebrity Cruises