| Consumer Awareness

One of the major aims of the
International Cruise Council when it was
founded in 1996 was to boost the
profile of cruise holidays with
consumers from all walks of life.
Since that time we have worked
closely with all forms of media
throughout Australia and New Zealand
to encourage cruising as a holiday
option amongst consumers and to
ensure they visit cruise-savvy travel
agents for advice on the right ship
experience for them.
With the latest release of our Cruise
Industry annual report we have already
begun seeing positive news stories and
cruise features in national media
highlighting the massive variety of
cruise holidays available, the many
ships that will call in Down Under over
the year ahead and the great value
achieved from the current strength of
our currency.
This provides an excellent
environment for Council-accredited
travel agents to introduce cruising to
clients who may not have considered
taking a holiday at sea before.
Don’t forget to use these articles as
tools to educate your clients about the
wide variety of cruise holidays available.
Many of them focus on first-hand
accounts of life onboard that paint a
picture of exactly how relaxing and
stimulating cruising can be – often
accompanied by evocative images.
Remember, a picture can be worth a
thousand words!
The Council will continue to work
closely with the media to keep cruising
top-of-mind with travellers, particularly
emphasising the cruise industry’s
impressive growth and expansion but at
the end of the day it’s up to you to close
the deal!