| Consumer Awareness

One of the major aims of the ICCA
when it was founded in 1996 was to
boost the profile of cruise holidays
amongst consumers.
Since that time we have worked
closely with all forms of media across
Australia and New Zealand to
encourage potential holiday makers
to consider cruising as an option.
Critical as part of this consideration
is our constant message that visiting
cruise-savvy travel agents for the
right advice will ensure a great value
cruise experience.
With the local cruise season now in
full-swing, we have already been
involved with many cruise features in
national media highlighting the
massive variety of cruise holidays
available and the many visiting ships
that will call in Down Under over the
next few months.
This provides an excellent
environment for ICCA Accredited
travel agents to introduce cruising to
clients who may not have considered
taking a holiday at sea before and at
the same time ensure you are actively
promoting your credibility as a member
of the cruise industries peak body.
Newspaper, magazine or online
features on cruising are also great
articles to use as tools to educate
your clients about the wide variety of
cruise holidays available.
Many of them
are first-hand
accounts of life
on board that
paint a picture of
exactly how
relaxing and
stimulating
cruising can be.