| Consumer Survey

As part of our efforts to gain a
greater understanding into facts and
figures and consumer trends around
the Australia and New Zealand cruise
industry, we have recently launched
on online cruise survey.
In conjunction with the launch of our
new look website, the survey is only
twelve questions and takes less than
one minute to complete.
Areas of interest to us as an industry
include:- age demographics, state of
origin, cruise history, where people
research their cruise options, where
bookings are made, booking lead
times, average spend and desired
destinations.
This information will then be used to
assist our members with future
marketing efforts, will assist the retail
trade in benchmarking their business
against an industry standard and
provide the ICCA with valuable
information over time that will assist
in growing further awareness of
cruising through the media.
The survey is 100% anonymous and
no personal data is asked for or
maintained by ICCA in any way.
Your assistance in directing clients
to this survey would be of enormous
value to the ICCA, your cruise
industry association, so if possible,
please alert your clients to our quest
for data.
A link to the
survey can be
found from the
centre of our home
page
www.cruising.org.au
– click on the
survey icon.