HELLOWORLD Travel Chief Operating Officer & Executive Director Cinzia Burnes (pictured) has announced a new partnership with The Ritz-Carlton Yacht Collection, delivering the new cruise line to the company’s retail and wholesale channels.
The news was announced at the recent Helloworld Frontliners Forum, which wrapped up on Mon in Singapore, with Burnes declaring luxury cruising as one of the company’s hottest sellers.
More than 500 delegates attended the three-day conference at Marina Bay Sands Singapore, where they heard a range of cruise and travel updates from Helloworld.
Burnes also confirmed the details for next year’s Cruise Stars reward program, which will see attendees join a seven-night Princess Cruises sailing along the West Coast of the United States from Los Angeles in late 2025, on board Royal Princess.
She also outlined the work Helloworld is undertaking on new cruise packaging, including its marketing activity to promote the sector far and wide.
This includes exclusive packaged offers through Cruiseco and Creative Cruising, combining river cruising on AmaWaterways and land touring with Collette.
“We are always working on new cruise content for our agents,” Burnes said.
“We know that Australian travellers like to stay longer – delivering combined offers like this is a way for us to help agents meet that need.
“We know packages are more popular than ever, so we are hard at work creating highly desirable programs that include cruise.” MS