CRUISE Lines International Association’s (CLIA) Cruise Month is here (CW yesterday), celebrating holidays at sea throughout Oct. CLIA yesterday launched the first initiatives in a month-long campaign designed to generate fresh excitement around cruising, and direct travellers to CLIA member travel advisors. This week is Ocean Cruise Week, the first...
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CRUISE Lines International Association’s (CLIA) Cruise Month is here (CW yesterday), celebrating holidays at sea throughout Oct.
CLIA yesterday launched the first initiatives in a month-long campaign designed to generate fresh excitement around cruising, and direct travellers to CLIA member travel advisors.
This week is Ocean Cruise Week, the first of four weekly themes highlighting the diverse choice of cruising options available in Australia, and around the world.
Subsequent weeks will celebrate river cruising, expedition voyages, and luxury.
“This year’s Cruise Month comes at a time when the opportunities around cruise are stronger than ever,” CLIA Australasia Managing Director Joel Katz told CW.
“We’re seeing record figures internationally – more people cruising than we’ve ever known…at the same time we have new ships, new products and new onboard enhancements that are helping to expand the appeal of cruising and attract new guests,” he added.
Activities planned include an expanded social campaign using the hashtag #LoveCruise, and aligned digital advertising.
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