CRUISE Lines International Association (CLIA) Australasia has revealed education breakout sessions will be incorporated into this year’s Cruise360 Australasia conference and unveiled two new international speakers.
CLIA Australasia md Joel Katz said the sessions were designed to boost agents’ business.
“The workshops will cover topics integral to the success of cruise travel agents, such as marketing to millennial travellers, using social media to grow a business and leveraging personal branding,” he said.
Organisers have revealed Seabourn’s recently appointed svp global sales and marketing, Chris Austin, has joined the line up and will share his passion for the luxury travel category and his knowledge of trade issues during one of the workshops.
Meanwhile, svp commercial port operations and international for Carnival Cruise Line, Terry Thornton, will also feature in the Cruise360 program.
Radio host and business commentator Ross Greenwood will once again return to the podium as MC of Cruise360.
Cruise360 Australasia will be held at the Hyatt Regency Sydney on 25 Aug and feature keynotes from Jan Swartz, group president, Princess Cruises and Carnival Australia and Larry Pimentel, ceo and pres, Azamara Club Cruises.
CLIA said interest in the event from travel agents is surpassing 2016 levels, but earlybird tickets are still available online, see cruising.org.au.