| CruiseMart partners Cruise Holidays

Australian cruise retailer,
CruiseMart, has entered into a
partnership with Cruise Holidays
USA, in a deal which will see it
become the nation’s first master
franchisor of Cruise Holidays.
EVEN as the ink is drying on the paperwork
CruiseMart has begun the process of changing
the name of its two existing retail locations in
Brisbane and the Gold Coast to the Cruise
Holidays name.
According to CruiseMart, Cruise Holidays
Australia’s future growth strategy includes the
recruitment of home-based agencies and retail
agencies in Australia.
‘This partnership is the first between a major
international cruise business and Australian
cruise retailer and brings a new level of
sophistication to the way cruise holidays are
sold in Australia,’ said Les Farrar, md,
CruiseMart.
“With the growing number of global cruise
ports, itineraries and cruise ships available to
travellers, it’s more important than ever for
those planning a cruise holiday to do so with
the assistance of a knowledgeable cruise
expert like ours at CruiseMart and Cruise
Holidays,” he added.
Currently Cruise Holidays includes 250
franchise owners across the USA, Canada and
the UK, and is a division of the Travel Leaders
Leisure Group, which is part of the $16 billion
Travel Leaders Group (which includes
approximately 30% of all travel agencies in the
United States and Canada under its umbrella).
According to CruiseMart the partnership will
result in a more expansive network of cruise
specialist agents, and will give CruiseMart agents
access to “one of the global cruise industry’s
most comprehensive training programs”.
Cruise Holidays Australia will also be able to
utilise Cruise Holidays technology which
enables specialists to provide cruise offers for
future holidays via direct mail and email which
are tailored to clients personal tastes and
budgets.
According to CruiseMart, its partnership
with Cruise Holidays will also allow for greater
enhancements to the company’s technology
programs.
“We will provide considerable resources from
Cruise Holidays as well as from our other
owned and operated brands to put Cruise
Holidays Australia in an even greater position
to succeed,” said Tom Baumann, president of
Travel Leaders Leisure Group.
“We also look forward to doing whatever
possible to help strengthen relationships
between our current supplier partners and our
new partners Down Under,” he added.
As Cruise Holidays’ master franchisor in
Australia, CruiseMart will be responsible for
supporting and growing the Cruise Holidays
franchise here.