CW breaking news – Celestyal appoints Ascend as local representative
November 8, 2024
The Greece-based cruise line is changing its Australian strategy. Celestyal Cruises has appointed Ascend Travel Group as its industry representative in Australia, following the departure of Regional Manager Stewart Williams earlier this week. Ascend will manage Celestyal’s trade marketing services, as the cruise line embarks on an ambitious three-year growth...
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The Greece-based cruise line is changing its Australian strategy.
Celestyal Cruises has appointed Ascend Travel Group as its industry representative in Australia, following the departure of Regional Manager Stewart Williams earlier this week.
Ascend will manage Celestyal’s trade marketing services, as the cruise line embarks on an ambitious three-year growth strategy, including an expansion into the Arabian Gulf, with two ships based in the region year-round.
Celestyal will also up its focus on new key markets such as Australia, which will see Ascend Directors Julie Primmer and Lynda Wallace work alongside the cruise line’s Business Development Manager Mary Williams on strategic sales, marketing, training, and support services.
More details in today’s issue of Cruise Weekly.
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