EVERGREEN Tours has a new look and a new name – Evergreen Cruises & Tours – under a rebrand announced this week.
The company made the move to better reflect its range of cruises and tours and has rejigged its logo with an infinity symbol and a central wave element to signal the “importance of our cruising program and link to sister company, Emerald Waterways”.
The reveal coincided with the release of the main 2018 Europe River Cruising brochure (pictured), which included an expanded cruise offering.
“On the back of last year’s successful France and Portugal program we’ve expanded our brochure to feature new river and ocean cruise combinations,” said Angus Crichton, general manager of Evergreen Cruises & Tours.
In 2018, passengers cruising with Evergreen for over 15 days from Budapest to Amsterdam can join an 11-day Baltic cruise with Princess Cruises, or a choice of Holland America sailings covering Norway and the Arctic Circle or Scotland and Iceland.
In addition, pax sailing from Basel to Amsterdam for eight days can add on a 14-night Britain and Ireland cruise with HAL.
In Southern France, Evergreen’s eight-day Sensations of Southern France connects with a seven-night MSC cruise while an eight-day Bucharest to Budapest river cruise can be followed by a Russian River cruise.
The new look will be rolled out across all channels over the next few months.