HAPAG-LLOYD Cruises has partnered with Cruise Lines International Association (CLIA) in Australia as a Regional Member.
The cruise line joins more than 40 brands represented by CLIA.
Their membership elevates Hapag-Lloyd’s brand within the Association’s thousands of travel advisors in Australia, while at the same time representing its interests among policymakers, authorities and other institutions.
CLIA Managing Director Joel Katz said Hapag-Lloyd had joined at a time of surging interest in luxury travel and expedition cruises – the line’s key markets.
“Hapag-Lloyd Cruises’ operations span some of the most dynamic areas of cruising right now, meeting a growing demand for luxury cruises and expedition voyages,” Katz said.
“It is a pleasure to welcome Hapag-Lloyd Cruises to the CLIA community, particularly as increasing numbers of Australians and New Zealanders look to explore extraordinary destinations in comfort.”
Hapag-Lloyd Director Sales Elvir Johic (pictured) said the cruise line has set a course for the Australian market, returning with renewed strength and ambition.
“CLIA membership offers an excellent platform to connect with the region’s travel trade and CLIA community,” Johic said.
“It allows us to showcase our unique blend of luxury and expedition cruising, and we look forward to inspiring more guests to discover the world with us – off the beaten track and in high-class comfort,” he added.
Hapag-Lloyd operates luxury cruise ships Europa and Europa 2 and expedition vessels Hanseatic Nature, Hanseatic Inspiration, and Hanseatic Spirit. MS