CRUISER attention has shifted to the northern summer and dates further ahead into 2025/2026, as the Australian wave season wraps up, Helloworld Group GM Cruise Steve Brady has told CW.
Europe has been in demand for travellers, Brady reported, with the continent’s wide variety of destinations hot across both ocean and river.
Japan remains a popular destination for Australians too, Brady said.
He added that Helloworld is also working on its cruise package strategy, he added, hoping to emphasise the combination of the two.
“Not all cruise passengers will immediately think of a cruise specifically for an event or an experience, and similarly, people thinking of an event or experience won’t always think of cruise to get there,” Brady said.
“The reality is we have amazing packages that do just that.
“It’s not top of mind, but the fact is you can cruise to the Monaco Grand Prix [or] combine a cruise with the Royal Edinburg Military Tattoo.”
Several lines, such as Celestyal Cruises and MSC Cruises, share close partnerships with Formula 1, bringing this possibility further to light for cruise passengers.
Helloworld’s increased cruise marketing presence during wave season has seen its travel advisors report an increase in both interest and bookings over the past eight weeks, he said. MS
Pictured is the Helloworld cruise team: Daniella Hart, Suzanne Silva, Steve Brady, Greg Wilson, Lauryn Woodward, Sophie Loteria, and Kevin Johns.