| Louis Cruises repositioning

CYPRUS-based Louise Cruises has flagged a
change in its product positioning, aiming to
return more strongly to its Greek roots.
Media reports in the US quote the firm’s ceo
Kyriakos Anastassiadis saying that first and
foremost Louis is a “Cypriot company, which
has much of its itineraries in the eastern
Mediterranean.
“We know our area, we know our region, and
we know our ports and islands,” he said.
Anastassiadis said that even international
clients want an “authentic” Greek experience,
with Louis expected to change its menus,
itineraries and even onboard wine to reflect its
Hellenic heritage.