| MSC’s wheely big partnership

MSC Cruises has become an official partner of Tudor Pro Cycling through to the end of the 2027 season.

The partnership will see MSC arrive at this year’s Tour de France, which began on Sat.

It was officially unveiled ahead of the cycling race’s team presentation in Lille before the ‘grand depart’, when competitors take off on the first stage.

MSC will have strong visibility across the Tudor Pro Cycling Team’s kit during its first campaign at the Tour de France.

The line’s branding featured prominently on rider jerseys as well as on team equipment, including support vehicles.

The move is MSC’s first involvement in the world of professional cycling, and the latest sports partnership for the cruise line, which also includes Formula 1, and some of the world’s leading soccer clubs.

“We are proud to partner with the Tudor Pro Cycling Team as the official main partner at the start of this exciting new chapter for the team as they are participating for the first time in the world’s biggest cycling event,” Executive Chair Pierfrancesco Vago said.

“We look forward to supporting the team as they race across the world – introducing our brand to a new global audience that follows this exciting international sport.

“Team sports, such as this, reflect our commitment to delivering outstanding experiencesdriven by teamwork, excellence, and passion.”

Tudor Pro Cycling Chief Executive Officer Raphael Meyer said the team is honoured to have MSC’s support during its first Tour de France. MS