| National Cruise Week

With preparations for the inaugural
National Cruise Week well under way,
has your agency put some thought into
what you may do to get involved?
As mentioned in last week’s column,
for National Cruise Week to be a raging
success for the cruise industry the
critical ingredient is going to be proactive
participation at a retail level.
This means co-ordinating your own
local promotions and activities in
conjunction with the wider national
promotion.
At www.nationalcruiseweek.com.au
members of the ICCA can now
download the National Cruise Week
logo for use in your communications
with clients, there are standard sized ad
templates that can be used to create
your own local ads or in store flyers, you
can even order an A3 sized poster to
display in store or within your local
shopping centre or club.
There is also a ready-made press
release that can be personalised and
sent to your local media letting them
know that you are involved with
National Cruise Week to add to your
efforts.
We are starting to receive some great
offers from our Member Cruise Lines
and these will be available live in the
week leading up to National Cruise
Week and the finishing touches are just
about in place for our consumer
marketing activity.
Participation in National Cruise Week
is open to all retail travel agents but you
must be a member of the ICCA to access
any Member Cruise Line offers.
We will certainly welcome all enquiries
at www.cruising.org.au and click on the
membership icon.