CHINA Merchants is exiting the luxury cruise business, selling its ship Zhao Shang Yi Dun, with Viking rumoured to be a potential buyer. Formerly the Viking Sun, the ship was previously acquired in 2021 through a joint venture between the two businesses and was later renamed. Viking did not comment....
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CHINA Merchants is exiting the luxury cruise business, selling its ship Zhao Shang Yi Dun, with Viking rumoured to be a potential buyer.
Formerly the Viking Sun, the ship was previously acquired in 2021 through a joint venture between the two businesses and was later renamed.
Viking did not comment.
According to news website Jiemian, she has slowly moved away from China-based home ports, introducing Japan itineraries, then disappearing from China routes altogether.
It is also believed that Yi Dun struggled to capture enough demand from affluent Chinese travellers looking for a slow cruise experience.
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